12 Jul 2018

Opiria ICO Review (PDATA Token) Global Decentralized Marketplace For The Secure


Opiria is an online platform that utilizes a kind of tokens called PDATA tokens for the process of personal data trading in a safe and secure manner. It does not involve any kind of intermediaries or middleman services since it helps the companies to purchase data directly from the consumers. It can also be defined as a perfect marketplace for the exchange of personal data with cryptocurrencies. It fully relies on some advanced blockchain technologies for its operation.

The PDATA token will be issued based on the Ethereum blockchain. Opiria-Platform and PDATA token create a global decentralized marketplace for the secure and transparent trading of personal data. Companies need PDATA tokens to buy personal data directly from consumers. Consumers are compensated for their personal data with PDATA tokens, allowing them to create a passive income stream by selling the data they naturally produce every day. This is how the PDATA token puts a tangible value on personal data. 

By exchanging PDATA tokens, consumers can cash out and receive fiat currency directly into their bank account. Consumers can also invite other users and receive PDATA tokens when they sign up to the platform. If a consumer holds more PDATA tokens then another consumer, he is more likely to receive a “personal data request” from a company earlier than consumers with less PDATA tokens. This gives consumers that keep a larger pool of PDATA tokens on-hand on average a small time advantage to sell their data to companies.

How Its Work


As about their P data token system, it lets the companies buy personal data from the Opiria’s database and spend it on sending surveys to the consumers. Whereas, consumers receive these tokens when they send a company their personal data and when they complete a survey and having more P data coins increases their chance to get a personal data request from the companies

Basic Information

Token
PDATA
Price in ICO
0.1000 USD
Country
Germany
Whitelist/KYC
KYC & Whitelist
preICO start
20th Apr 2018
preICO end
30th Apr 2018
ICO start
1st May 2018
ICO end
5th Jul 2018

Mission

The founders of Opiria thrive to create a global, decentralized marketplace where there will be a transparent and secure trading of personal data based on the Blockchain technology.

Survey On Opiria

Companies that engage in market survey firstly create a questionnaire and select a criterion of consumers that they would want to take their survey based on the Opiria database and then distribute this questionnaire to the target audience. These users then receive this survey on the real-time basis on their Opiria app and answer all the questions on the real-time basis as well.

Exchange of value

A PDATA Token will be paid to consumers for granting OPIRIA access to their personal data. An email query addressed by the team buttressed the fact that users of OPIRIA will be getting incentives to reward their efforts. The platform has three levels of payment plans to enable users to earn more.


Token distribution

1 PDATA = 0.1000 USD
  • Issued: 60% of the coins will be issued for the TGE
  • Development Fund: 13% will be used for data purchase and community development
  • Company/Team: 20%
  • Advisors: 5%
  • Bounty: 2%

How will the team’s 20% be used?

  • 25% of them will be available at the same time as for the public, roughly 1 month after the TGE.
  • 25% of them will be locked for 6 months
  • 25% of them will be locked for 12 months
  • 25% of them will be locked for 24 months

Token distribution timeline

Public Sale (TGE): from April 21st, 2018, 10 am GMT to May 21st, 2018, 10 am GMT
2-4 WEEKS after public sale Tokens will be available

Roadmap

  • Generation Event: Jul. 2015 Founded Opiria company
  • Dec. 2016 Launch of Opiria platform
  • Sep. 2017 Localization of Opiria platform for China
  • Dec. 2017: Sales partners in 4 markets, 50 customers using the Opiria platform
  • Apr. 2018 PDATA Token Generation Event
  • Sep. 2018 Opiria 2.0 including eye-tracking, emotion detection, and web-surveys modules
  • Dec. 2018 Extended consumer profile module
  • Feb. 2019 Web browsing behavior and online purchases module
  • May 2019 Social media module
  • Sep. 2019 Smartphone/mobile device usage module
  • Dec. 2019 Wearables and smart devices module
  • Mar. 2020 PC/laptop usage module
  • Aug. 2018 Development of peer to peer data trading mechanism
  • Nov. 2018 Integration of blockchain in the Opiria-Platform
  • Dec. 2018 MVP (Minimum Viable Product) Development of the blockchain based platform
  • Jan. 2019 Internal platform testing
  • Mar. 2019 Launch of the blockchain based platform

Token usage

PDATA Token provides utility for both the companies and the consumers. Companies need PDATA tokens in order to purchase personal data from consumers respectively to send them surveys. Consumers earn PDATA tokens by selling their personal data and by participating in surveys. 

Owning PDATA Tokens increases the likelihood for a consumer to receive a “personal data request” from a company earlier than other consumers that own less PDATA Tokens. This gives consumers with more PDATA Tokens on average a small time advantage to sell their data to companies.


Conclusion


In conclusion, this is a very strong team, both management and advisors make sense and give us a complete package in terms of management. However, they do lack a big partnership in terms of marketing, which they are currently now trying to solve. 


Since they already have a working product and just are trying to build on top of an existing business, it is so much easier to reach their projected goals. Being such a big player already in the market and having dealt with and having partnerships with big brands like Mercedes, Audi, BMW, Intel, P&G

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